Dial An Exchange (DAE) has announced its intention to ramp up its marketing efforts to expand their presence in the U.S. timeshare market.
“U.S. timeshare owners deserve an alternative for exchange, one that’s easy-to-understand and use,” says Francis Taylor, DAE’s CEO. “The DAE transactional approach puts the focus back on the member--where it always should have been.”
“As we educate our audience about the choices they have with DAE, we believe owners will become reinvested in their timeshare vacations,” adds Fermin Cruz, DAE’s vice president Americas Region. “We want to bring the joy back to the vacation planning process.”
The new campaign includes a complete re-design of the firm’s marketing strategy led by Brand Tango, a marketing, technology and design firm known for its ground-breaking creative and plethora of industry and national awards.