Travellers using tablets and phones to arrange their travel won’t be surprised to find that Booking.com is the top travel brand for users of mobile devices, according to a new study, and Ryanair is the worst.
The survey, by e-commerce solutions provider EPiServer found that Booking.com out-ranked all other top travel companies in its ability to provide 'a seamless and quality experience' across its site and range of tablet and smartphone apps.
It gave booking.com a score of 72 per cent, just a notch higher than Expedia at 71 per cent. It said the brand offered clear navigation and design, scoring highly for ease of use, the ability to find essential information and support touchscreen functions.
All of its apps provided some degree of personalisation, it said, and Booking.com's mobile presence matched its desktop site in both design and layout.
Ryanair came bottom of the pile, scoring just 31 per cent.