ABTA and the Royal Life Saving Society U.K. (RLSS UK), the drowning prevention charity, are urging holidaymakers to follow safety tips and swim safely this summer as new research by ABTA shows that one in five people (18 per cent)* know someone who has got into difficulty while swimming on holiday.
As we enter peak summer season, plenty of people will be enjoying the water in pools or in the sea – half of people (49 per cent) said that swimming was an important part of their holiday, rising to almost two thirds (64 per cent) of people with children.
Sadly, accidents happen each year and drownings are reported which could have been avoided by taking some simple precautions. Last year ABTA was made aware of 16 fatal drownings abroad, seven in swimming pools and nine in the sea. According to the RLSS UK numbers of U.K. citizens drowning abroad have been known to peak at 75 in a single year.