One-third of timeshare owners took four or more vacations in the last three years, compared with only 18 per cent of non-owners. This is the major finding of a survey of more than 1,000 vacationers conducted for the American Resort Development Association (ARDA).
And vacationers who have taken more than four vacations in the past three years are more likely to be traveling with family and friends.
A recent cover story in Time Magazine asked ‘Who Killed the Summer Vacation? “Our answer has to be ‘it sure wasn’t the timeshare owner’,” said Howard Nusbaum, president and CEO of the American Resort Development Association (ARDA).